UDM Parameters for Google Search

This guide covers all currently known udm (Universal Display Mode) parameters for Google Search. Each section links directly to a mode, describes what it does, and provides an example search for “cats.”

Quick Links

• UDM Parameters for Google Search
  • Quick Links
  • UDM 2: Images
  • UDM 6: Learn
  • UDM 7: Videos
  • UDM 12: News
  • UDM 14: Web
  • UDM 15: Attractions / Things to Do
  • UDM 18: Forums
  • UDM 28: Shopping
  • UDM 36: Books
  • UDM 37: Products
  • UDM 38: Exact-style Videos
  • UDM 39: Short Videos
  • UDM 44: Visual Matches
  • UDM 48: Exact Matches
  • UDM 50: AI Mode
  • UDM 51: Homework
  • UDM 56: Cleaner Mode

UDM 2: Images

Description:
Forces Google to display image search results only.

Example search:
https://www.google.com/search?q=cats&udm=2

UDM 6: Learn

Description:
Shows educational or “Learn” tab results (definitions, tutorials). Lesser-known.

Example search:
https://www.google.com/search?q=cats&udm=6

UDM 7: Videos

Description:
Forces Google to display video results (similar to YouTube layout).

Example search:
https://www.google.com/search?q=cats&udm=7

UDM 12: News

Description:
Displays news-only results about the query.

Example search:
https://www.google.com/search?q=cats&udm=12

UDM 14: Web

Description:
Classic web-only results, often stripping out AI overviews and knowledge panels.

Example search:
https://www.google.com/search?q=cats&udm=14

UDM 15: Attractions / Things to Do

Description:
Shows travel-related points of interest and attractions.

Example search:
https://www.google.com/search?q=cats&udm=15

UDM 18: Forums

Description:
Discussion and forum threads only.

Example search:
https://www.google.com/search?q=cats&udm=18

UDM 28: Shopping

Description:
Product listings and shopping results.

Example search:
https://www.google.com/search?q=cats&udm=28

UDM 36: Books

Description:
Results from Google Books.

Example search:
https://www.google.com/search?q=cats&udm=36

UDM 37: Products

Description:
Similar to Shopping; focuses on product results and cards.

Example search:
https://www.google.com/search?q=cats&udm=37

UDM 38: Exact-style Videos

Description:
Possibly shows video results with exact matching.

Example search:
https://www.google.com/search?q=cats&udm=38

UDM 39: Short Videos

Description:
Shows short-format video highlights or reels.

Example search:
https://www.google.com/search?q=cats&udm=39

UDM 44: Visual Matches

Description:
Displays visually similar images or results.

Example search:
https://www.google.com/search?q=cats&udm=44

UDM 48: Exact Matches

Description:
Only returns exact title or query matches.

Example search:
https://www.google.com/search?q=cats&udm=48

UDM 50: AI Mode

Description:
Presumably toggles a more AI-heavy overview format.

Example search:
https://www.google.com/search?q=cats&udm=50

UDM 51: Homework

Description:
Displays educational/homework-help layout.

Example search:
https://www.google.com/search?q=cats&udm=51

UDM 56: Cleaner Mode

Description:
Strips the UI of non-essential elements—minimal ads, no extra flair.

Example search:
https://www.google.com/search?q=cats&udm=56

Sources: Reddit thread on udm=56 and web exploration.